
Shining In the Spotlight presents the final part of the exclusive interview with
Entrepreneur Khadiyja Y. Ali CEO, Atqana +Associates !
T~T: Many people use age as an excuse to why they can’t have the life they desire. How do you view age in relation to what you have to offer and gain in business and in life as a whole?
KYA: Age is nothing but a number. But I will say that with age comes wisdom, which is of benefit when it comes to executive decision-making. This is not to say that someone in their 20s cannot be successful in business, but having 10-20 years of business and life experience under your belt is a degree that isn’t bestowed at the age of 25.
T~T: You are currently pursuing your MBA while being a mom to two adolescents. What things inspire you to keep going?
KYA: Honestly, I think I was just built this way – to be diligent in going after my professional pursuits. Actually, I’m pretty driven personally as well.
T~T: How do you attain a sense of inner peace?
KYA: Prayer, supplication and talking to my best friend!
T~T: Three words you tell me what they mean to you? Tenacity, Purpose and Destiny.
KYA:Tenacity means not giving up even when you think everything is against you. Purpose is your mission in life. Destiny is the Qadr (pre-destination or decree of Allah); that which was pre-ordained for you in this life and that if meant for you, will not pass you by, and if meant to pass you by, will not be fall you. Period.
T~T: Please fill in the blanks: ….means the most to me in the work that I do because….
KYA: Working with small, newly emerging companies because I am able to work with them from inception to market. Also, speaking with disenfranchised women and women’s groups about starting businesses and in turn, transforming their lives.
T~T: Do you have any specific advice for those who have been told that they are too… for their dreams to be possible?
KYA:Yes. As I’ve said before, “never let anyone take your gris-gris!”
T~T: What’s something that you want to leave as your legacy?
KYA:As it relates to my business, leaving my corporation and related entities for my future generations as well as being a socially responsible corporate citizen. As it relates to academics, I would like to fund an endowment for my alma mater, North Carolina A&T State University in Greensboro, NC. It’s all about sustainability.
T~T: What’s next for Atqana +Associates? Any upcoming engagements or events you’d like to share with us?
KYA:Our blog, Innovation + Marketing View.0, has just launched! IM View.0 is a platform for discussing all aspects of innovation and marketing, whether from a traditional perspective, or inclusive of new media and marketing. The blog is located at http://imviewpoint0.wordpress.com.
I’m also pleased to say that Atqana + Associates has been selected to provide brand management and marketing services to the Man Up Movement, based in Boston, Massachusetts. Founded by songwriter/producer MC Spice, the Man Up Movement is a non-profit organization dedicated to changing the conditions in communities and neighborhoods one block at a time. For more information, check out their website at www.manupmovement.org.
T~T: My Goal is to use SIS to exemplify how we all can tap into our own personal strengths and use them to magnify Allah (swt). What are your final thoughts about achieving this lifelong challenge?
KYA: Basically, you have to always be true to yourself, know yourself. It’s true that success (whatever your definition may be) will usually come with doing that which you love.
Many thanks to Sister Khadiyja for the interview! May Allah swt continue to give her much success in all her endeavors!
Commit to a lifetime of learning !
Teacher~Tamara
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